BROCCOLI
our organic & conventional broccoli
Broccoli is part of the cruciferous vegetable family with Brussels sprouts, cauliflower, and cabbage as close relatives. The florets are the most common part of the vegetable that is consumed, but the stems are also edible. Broccoli’s milder peppery flavor gives it great versatility and allows it to be an easy go-to healthy option.
our growing program
Our organic and conventional broccoli growing programs run year-round, providing a consistent and steady supply of this kitchen staple. Organically, we offer field-fresh bunched broccoli, wrapped and banded, and crowns. Our conventional product is sold bunched, wrapped and banded, along with crowns, short-cut crowns, and export. We also offer value-added broccoli florets in a 2-pound bag. Choosing Pure Pacific Organic and Pacific labels ensures you are always receiving fresh and high-quality vegetables.
CONVENTIONAL SEASONALITY CHART
ORGANIC SEASONALITY CHART
shopping
When selecting a head of broccoli, look for compact, dark-green to blue-green florets on tender stalks. The stem should be firm and the crown should be tight and springy. Yellow color, wilted leaves or tough steams should be avoided, as these are signs of an older vegetable.
storing
Place unwashed broccoli in a sealed plastic bag and store in the vegetable drawer of your refrigerator. It will keep up to five days in the refrigerator. Blanch before freezing for a longterm option.
preparing
Wash thoroughly before consuming. To prepare the broccoli for cooking, trim the leaves and ends of the stalks, then cut into florets. Choose the route of less food waste, and eat the stems as well. Peel the stalks with a vegetable peeler, cut them into pieces, and eat raw, roast, sauté, steam, or add to your favorite stir-fry.