OUR STORY
our roots
Pacific was established in the late 1980s by Dave Johnson and Tom Russell. They shared a passion and vision for providing the nation with high-quality, fresh produce. Soon our roots were firmly planted in Salinas, California, and our family of growers developed. We describe ourselves as grower-centric due to our long-standing, established relationships with our growing partners - some we have been with since our inception. Our programs span throughout central and southern California, extend into Yuma and Maricopa County, in Arizona, and reach down to Mexico. We choose our growing regions for their fertile soil and temperate weather. This regional diversity enables us to offer a continuous supply of fresh, premium broccoli, cauliflower, lettuce, and other fresh row crops throughout the year.
our people
Pacific has always been an employee-owned company. This means many key members of our sales and management teams are not only actively involved in our daily operations but are the main decision-makers in the business. This offers us a unique perspective creating a culture of innovation and collaboration. Our dedicated employees are the backbone of who we are. Many have been with us for over 15 years. Their unwavering commitment, passion, and hard work are the driving force behind everything we do.
our future
Tom passed away in 2017 and our leadership adjusted to include David Black as the new Vice President. Pacific remains steady in our original vision, using it as a guiding principle as we navigate the future. Supported by the strong leadership duo of Dave and David, the continuing relationships with our growing partners, and the dedication of our employees, we are forever committed to providing you with the safest, freshest, and finest produce that nature has to offer, straight from the fields.
